Case Study: Transforming Bread Street Boys’ Digital Presence with MX Web Design 🔗 Visit Website

The Client Bread Street Boys is a Texas-based pizza restaurant 🍕 serving up artisan, wood-fired pizzas with a modern twist. They approached MX Web Design to create a vibrant online presence that reflects their bold brand, attracts food lovers across Texas, and drives bookings and takeaway orders through their website and social media.

The Challenge As a growing restaurant in a competitive market, Bread Street Boys needed:

🌐 A visually stunning, mobile-friendly website to showcase their menu and locations  📸 A bold brand identity to match their edgy, modern vibe  📈 SEO and local marketing to help them rank higher for “best pizza Texas” and similar searches  📲 Social media integration to engage with customers and increase foot traffic

Our Solution

🌟 Website Design & Development We designed and developed a dynamic, responsive website on Wix Studio with:  ✨ A vibrant, urban-inspired layout featuring mouth-watering pizza photography  ⚡ Fast loading speeds and seamless performance across all devices  📱 User-friendly navigation with quick access to menus, online ordering, and location info

🎨 Branding To capture the restaurant’s energy and appeal to a younger, social audience, we created:  🎯 A bold logo and colour scheme inspired by street art and neon signage  🖋️ Fonts, icons, and graphics guidelines to ensure visual consistency

📈 Search Engine Optimisation (SEO)  Our SEO team implemented a local-first strategy to boost discoverability:  🔑 Keyword research and optimisation for phrases like “best pizza in Texas” and “pizza delivery near me”  ✅ On-page SEO with optimised meta descriptions, alt tags, and Google schema  📍 Google Business Profile optimisation to attract nearby customers

📲 Social Media Integration To leverage their strong social potential, we connected and optimised their channels: 

📸 Instagram feed and TikTok integration to showcase their pizzas and brand personality  💬 Direct links to Messenger and WhatsApp for instant customer enquiries  📊 Social media campaigns to drive online orders and grow followers

The Results 📈 Website traffic grew by 112% within the first 3 months   🍕 A noticeable surge in online orders and restaurant bookings  📲 Massive engagement on Instagram and TikTok, leading to queues out the door  🌟 A bold, professional online presence that resonates with their target audience

Client Feedback  "The team at MX Web Design completely nailed our vision. Our new site looks incredible, and we’re seeing a huge increase in customers finding us through Instagram and TikTok. The social campaigns they set up are bringing in bookings daily – couldn’t recommend them more!"

Key Services Delivered  ✅ Website Design & Development 

✅ Branding & Visual Identity  ✅ Search Engine Optimisation (SEO)  ✅ Social Media Integration